INNOVATION AR Packaging’s innovation – solving problems and making customers’ brands more successful The driving force for innovation within the Group is the desire to continuously enhance the packaging values and overall performance. This may involve developing new packaging types for improved consumer convenience, upgrading existing packaging for optimised brand exposure or finding solutions that will make the packs even more sustainable. One of AR Packaging’s cornerstones for successful innovation is the Group’s heritage of 80 years’ presence in the consumer goods packaging industry. “AR Packaging knows the customers’ markets. The Group can present new solutions with a few, but very focused and adequate samples, from 3D models and sketches to digitally printed, fully functional packages” Ralf Mack, Business Development Manager Important principles Some important principles for the innovation work are: Proactive development of new concepts and technologies to optimise the packaging benefits in the customers’ value chain. Trend scouting to predict new consumer interests, trends and behaviour to develop corresponding packaging solutions. Managing customer workshops with centralised innovation competence combined with local application know-how. AR Packaging’s organisation ensures best fitting solutions for the whole packaging supply and value chain including transport, filling lines, point of sale, in-home usage and disposal of the product. Innovation process “AR Packaging knows the customers’ markets. The Group can present new solutions with a few, but very focused and adequate samples, from 3D models and sketches to digitally printed, fully functional packages,” says Ralf Mack, Business Development Manager at AR Packaging. “For each new application, we need to understand the respective consumer value maps and how the packaging can help our customers’ brands to stand out positively from the competition,” adds Ralf Mack. When developing a packaging solution, AR Packaging must address a whole group of key questions related to sourcing, supply chain, risk assessment and food safety, production efficiency, retail and shelf performance, customer experience and disposal of the packaging. “Our value proposition needs to give clear answers to all these questions and show how our products and service can create relevant and sustainable consumer gains and ease their pains,” says Ralf Mack. New packaging concepts by Futeco (Future Technology Converting) AR Packaging offers a wide range of different printing technologies in order to meet increasing customer needs. The Group’s offset, advanced flexo and gravure technologies will remain dominant for the near future with digital printing and cutting starting to show for small print runs and variable data printing. AR Packaging is developing new solutions along the full packaging supply chain to give customers a clear competitive advantage in their dedicated market environment. In recent years, the Group invested and developed new technologies and equipment allowing simplification of formerly complex and expensive production processes, thus making them more efficient, but also more environmentally sound. An example is FUTECO Galaxy, a metallic print effect on the package. This is a value-added printing process for high-end products in the beauty care, confectionery and tobacco sectors. For a wide range of products, the customers want a shiny metallic surface on the package, which normally requires a metallised PET film, hotfoil or coldfoil application. “We wanted to avoid the film since it is not the easiest to recycle. With the Futeco Galaxy concept, we have now developed a fully recyclable and eco-friendly, mono material solution with a metallic coating that delivers more flexibility and shorter lead times,” says Kerstin Haase, Head of Futeco.